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Screen Printing And Its Impact On Corporate Gift Giving

by Alicia Sung

Screen printing is one of the initial methods used in printing process. In this process, the ink or any other printing medium is passed through a screen or ‘mesh’ that has been fixed on a frame, and a stencil has been applied to it. The image that needs to be imprinted is determined from the stencil openings. For the different colors, different screens are prepared and the process is repeated.

A stencil method of printmaking that imposes a design on the screen of silk surface, the ink is forced onto the printing surface through the mesh and the blank areas are covered with an impermeable substance is called silk-screen printing or serigraphy.

Screen painting is the technique developed by the Chinese almost 2000 years back and the screen was made of human hair stretched across a wooden frame. The Japanese developed it further by using the woven silk as mesh and lacquers as stencils. Europe adopted this technique much later as it involved silk which was not available in the Europe.

The screen printing in the United Sates became popular when the artist Andy Warhol screen printed Marilyn Monroe in year 1962 in the garish colors. In year 1960, the American entrepreneur, inventor and artist Michael Vasiltone developed and patented a rotary multicolor garment screen printing machine. He used this rotary machine to manufacture and print information of bowling on different garments but soon he turned his attention on printing team logos and information on t-shirts. This soon led to led a boom in t-shirt screen printing business and many more manufacturers licensed from him in order to print on t-shirts. The rotary garment screen printing machine became the most popular device used in the screen printing industry.

The screen printing business flourished and became a profitable industry. It was adopted by the artists to express and they used it to duplicate their works and they have been using it before 1900s. Currently, it is popular both in the commercial printing and fine arts industry. It is commonly used print images on the T-shirts, CDs, DVDs, hats, glass, ceramics, polyethylene, paper, polypropylene, wood and metals.

Screen printing is used extensively in the printing industry to mass create so many items specifically tshirts. It is excellent for both short and long-run printing. For large volumes the process can be set up on a printing drum but for small runs a simple manual setup can be used.

The Corporate give different types of gift items to their employees every year to their employees or clients in recognition of their work. There are many different gift items available that can be used as corporate gifts like screen printed mugs, t-shirts, folders, ties, and many more. The Corporate gifts are usually given during the time of holidays in order to reward their employees. There are different corporate gifts available online also from where you can select the best option that suits your requirement. Screen printed t-shirts are also the preferred one and these are usually given when corporate is hosting an event be it a conference or a sports meet or carnival of the corporate.

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