How to Manage Your Google AdWords Campaign

When managing your Google AdWords campaign, there are several things you should take into consideration in order to maximize the benefits of your effort. This article will cover a few of the basic Google AdWords campaign management strategies you can make use of in your pay per click advertising campaign.

The first Google AdWords campaign management strategy you should incorporate is keyword optimization. Make sure you do your research and are very selective with your keyword choices. This should also include screening out searches that have a low conversion rate by making use of the negative keywords feature of AdWords. This can be done right from the keyword toolbar.

Creating brand awareness can be an important part of many people’s campaign. If this is true for you, then you may want to consider a cost-per-impression campaign instead of just relying on the tradition cost-per-click method. With a cost-per-impression campaign, you ads will appear on websites that your potential customers frequently view. This particular Google AdWords campaign management strategy can be a cost-effective way to increase your brand awareness within specific industry circles.

If you are extremely confident in your website’s ability to sell your products and/or services, and simply want to cast the widest possible net, then consider maximizing your keywords. One of the simplest ways to do this is simply by adding the plural and singular version of keywords that you are already making use of. If you sell laptops then include the singular form (laptop) and the plural form (laptops). Of course, you should probably be more specific than this unless you want to spend a small fortune on one days’ worth of clicks.

One other thing you may want to consider is putting a spending cap on your budget. You can do this either by the day, week, or month, and this will help you learn to maximize the efficiency of your campaign. If you don’t do this, your Google AdWords campaign can quickly drain your online advertising budget. Remember that you should never have to increase your spending if you aren’t getting clicks. If you aren’t getting clicks, there is likely a larger problem, such as a poorly written ad or a non-targeted campaign.

Implementing some of these Google AdWords campaign management tips can help you experience success with your next PPC campaign. First think about the goals of your campaign, and then think about the best way to get there. Good luck.