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Four Secrets For Creating a Great Customer Service Experience

by Cary Cavitt

Every person in the world will play the role of a customer throughout his or her life. From early on each of us becomes acquainted with being the customer and having others wait on us. No matter where we go, we are always prepared to take on the role of the customer and be served by another person. Look at a typical week and we discover just how much time is spent on being a customer.

When we look at the hundreds of experiences that we have had as a customer, we have also discovered that some people are better at serving than others. More often than not, we find that service in America is typically average. Of course we will have memorable moments when we will be served by a customer service superstar. But on average, being served by others usually gives us the impression that the service representative is simply following protocol.

In order to offer an excellent service experience, the person responsible for serving must genuinely care about the customer. If a service representative is simple working for a paycheck and not serving from a sincere and caring heart, the service will more than likely be perceived as average and quickly forgotten. Here’s an important point to remember:

“Five-star service can only occur when we care about meeting our customer’s immediate needs. Without a caring heart, customer service simply becomes a job description.”

When we focus on wanting to make the overall customer experience as pleasant as possible, our customers will remember the service provided as outstanding. Our customers will also perceive our service in a positive light when they feel that we desired to make their experience as enjoyable as possible They will see that we had their best interest in mind. Let’s now look at four ways to show our customers that we genuinely care about their experience.

1. Five-star service is being courteous

Showing consideration to our customers should consistently be offered by every customer service representative. It is only logical that anyone who is working out in front with customers should show hospitality. Remember that it only takes one employee to effect the customer’s perception of the service if he or she is not being courteous.

2. Five-star service is showing urgency

The second secret in giving an excellent service experience is to give our customers the feeling that we will take care of their request as quickly as possible. By this I mean that we show them respect by simply letting them know that we respect their time. By taking care of each customer in a timely manner, we are subconsciously conveying that they are important and will be taken care of in a professional and efficient manner.

3. Five-star service is from the heart

When all is said and done, customers will rate our service based on whether or not they sensed that we cared about their experience. This is the power of genuinely caring about others. When the customer senses that we truly care about them, they will give us higher ratings for the service being provided. We must remember that customers ultimately make a judgment on the overall service based primarily on emotions.

4. Five-star service involves a team effort

There are no boundaries when a business builds a team that is passionate about offering excellent customer service. This is because each member of the team understands their role in creating an exceptional experience for the customer. We must remember that every team member is ultimately a reflection of not only the company, but also of each other. If we are to consistently provide a five-star experience, we must begin by developing a team of individuals who are excited to offer the best service possible.

Great customer service creates a memorable experience that makes people want to come back time and again. They simply show each customer that they appreciate and are happy to have the opportunity to serve them. This simple secret will go a long way in making each customer feel important. Remember also that a lack of enthusiasm can give our customers a reason to not want to return.

Giving five-star service happens when we have caught the vision of the importance of how we treat others. By enjoying the process of helping others, we begin to make a positive step in giving great customer service. One of the best qualities an organization can have is when the team enjoys serving others. When we capture a service-minded mentality, our occupation becomes less of a job and more of a profession.

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