Think You’re A Small Business? Define It.

How do you define a small business? Is it a business with little cash flow? Is hundreds of dollars a day considered \”little\”? Certainly not when your products are one-cent stuff. So if you’re looking at finding the right shopping card for your small business, you must first examine – what is your business?

Do you make hundreds of sales in a week? Are your website analytics showing thousands of hits in that same week? Is that traffic being under-utilized due to poor management? Or do you have only a few sales. Out-of date and under-used website. Customers who you can talk to like friends. You will choose a different shopping cart depending on which category your business fits into.

Even with a simple search you can find lot’s of results for Ecommerce shopping carts. But what exactly are you looking for when you’re searching for a shopping cart? Maybe you want something that lets people quickly choose and buy a product.

Or, maybe you want them to be able to do a lot more. You could add all sorts of options – \”Add to Cart\”, \”Remove from Cart\” – or event the option to talk to a live support agent from your company during the buying process. All of these will help you to impress the customer, quite possibly resulting in more sales.

You might by now be even more curiousa what’s the best shopping cart for my small business? Well, whatas your budget. Obviously between the two extremes mentioned above, there will be cost differences. Your shopping cart is something that could talk a lot about your aservicea orientation. What premium would you pay for that?

And you will also have to consider – how much are you prepared to charge your customers for the use of your cart? Often, postage and service charges will scare off the customers. Make sure the extra service charges are still within the bounds of what your customer will accept.

There are times when your business calls for lots of products to be checked off a list. How often would your shopper have to revisit the cart? Is there a program that can directly load the cart in the background? That would be cool. Further, it would not break the rhythm of checking boxes so the shopper may buy more, making the cart program pay for itself.

So basically, if you’re looking at what’s the best shopping cart for your small business, the answer lies in working out how long you will want your \”small\” business to stay small. Of course every Large business started off small, but they also had a clear focus on what the customer wants. If you choose a well-designed, easy-to-use shopping cart, maybe you’ll get enough customers to go big too.