Think Cooperation, Not Competition

Many of us are instinctively competitive creatures, and are always thinking in terms of ‘winning’ or ‘losing’.

It’s important to be able to tell the difference between a competitive event and one where the winner is determined through cooperation. Although there’s nothing wrong with wanting to win, our desires can hurt rather than help if applied in the wrong scenario.

Unlike normal competitive events internet marketing has no finish line or final goal. In football you want to score more points than the other team within a given time frame, in chess you want to ‘check-mate’ your opponent. Internet marketing is very different in that the game is never over and there is no time limit.

Internet marketing is at its optimum when it works to research, test, share and act on new ways to do internet marketing better. It works best when working within a community to better itself. Competitive attitudes get in the way and progress is much faster through cooperation.

Everyone gets involved and helps to push the boundaries of internet marketing, simply because everyone knows that there is a collective benefit when new technologies are developed and implemented.

If you are a competitive person you will want to compete to supply more leads, put together more joint ventures, help more people than your competitors.

The only way competition can help cooperation is by making us reach out to help others more quickly than our competitors. This is the only way to be successful at internet marketing.

There are more than enough customers out there for all of us. When one of us benefits, the rest will experience that benefit as cooperation spreads the word on the latest innovations within the industry.

Leading on from this is my next point. Stop blaming the Guru’s..

We have all met those people that always have an excuse for their own failures. Usually their failure was caused by someone other than themselves according to them.

When they tell their sad tales, they failed because of what somebody else did or didn’t do and the failure just simply wasn’t their own fault….they were VICTIMS. To hear them tell it they were just innocent bystanders when their business crumbled. Ha! Don’t you ever believe one word of that sad story. We all hold our own success or failure in our own hands.

Businesses fail, that’s a fact of life, but the reasons they fail cannot be laid at the feet of others. I’ve heard internet entrepreneurs blame the failure of their internet businesses on someone they scornfully call an ‘Internet Guru’.

According to these people, an ‘Internet Guru’ sold them products they didn’t need, flooded their email inbox with so many emails that they couldn’t get any work done and just generally led them down the wrong path and made their business fail.

When the very successful internet marketers (sometimes called ‘gurus’) make offers of products to their list of subscribers, they aren’t telling anybody that they are REQUIRED to buy the products.

If an offer, or product, is worthy of his list’s attention the successful internet marketer has is perfectly able to send this to his list with a clear conscience, even though he knows that this recommendation won’t be suitable for everyone on his list. But for several, it will be the perfect tool.

Each internet entrepreneur is responsible for their own success as well as for their own failure if it comes to that. Everybody should know their own business well enough to determine whether a product offered would be truly helpful or not and when advice is given, it is just that, ADVICE.

It isn’t an order that you must follow…it is only a suggestion. The decisions about your business are always up to you and you alone.