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The Right Domain Name

by Daniel Waser

Domain names are as important to websites as attractive covers are to books. A catchy domain name is imperative to compete successfully in the online environment. If you think that putting all your innovativeness into the domain name will make it better, you are mistaken.

Do you know the reason for this? The best domain name in the world is one with the relevant keywords embedded in them. It is very important to craft your domain name using suitable keywords. This article will show you how to do that.

You will have to start by searching a keyword that is good for the search engines and also can be a part of your domain name. A keyword analyzer is the tool that can help you do this. You will able to find such tools by searching on popular Internet engines. Enter a keyword in the analyzer tool that tells about the nature of your site. The analyzer tool will display several options for this sample keyword.

Out of suggestions returned choose the options that better serve the purpose of your website. You must choose the keywords that are more specific to your site, because that way you have more chances of rising over the competition.

The time is now ripe to look for your domain name in reality. The company that provides domain names will let you know if a particular domain name is available. If not obtainable, you will at least get some recommendations. The most ideal way to benefit from this tool is to enter your chosen keyword first.

You will get other recommendations if this particular keyword is not available to use as the domain name. Think favorably about the domain names that have the keyword and end with .com. You will have to use your creative mind to think of options if this is not present.

One way of keeping your keyword in the domain name is to put in some filler words or numbers here and there. One ruse is to put the words ‘a’, ‘an’ or ‘the’ as fillers. Search engines will overlook such words. Also consider using numbers such as 77 at the end of the phrase.

If you get everything but the .com, this is what you must do. You may opt for an extension other than .com, especially in the cause of very popular keywords. The extensions that may get popular are .net, .org and .biz. Another trick is to use a state or country extension in the domain name. If you are number 1 on Google in Brazil, it is much better business-wise than if you are number 100 on Google in America.

It is not complicated to have a domain name that serves well for your visitors as well as for the search engines. The keyword tool will influence 90% of the success of your domain name; the rest will depend on how innovative and creative you are. When you find nothing helps you in getting the domain name of your choice, changing the extension always works.

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