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Six Keys for Telephone Sales Training

by Terry Stanfield

Now more than ever it is vital to take advantage of good telephone sales training. The right training will help your team feel more comfortable making sales calls while increasing their results. With the right training your staff’s skill level will increase allowing you to make more money even during tough times.

The following are the six most important telephone sales training requirements which consist of: training your team on the basics of successful cold calling, the best way to use scripts, how to properly overcome objections, how to overcome call reluctance, and how to properly qualify their leads.

Tip number one to effectively train your sales staff on how to cold call is giving them the fundamentals of effectual sales calls. If your team is lacking in basic fundamental skills they are more likely to become disheartened and quit.

Tip number two on how to increase sales with training is educating your sales staff on the most effective use of scripts. It is vital for them not to sound as if they are reading a script, but to still be able to move the call in the right direction.

The third key for effective sales training for your employees to make sales calls is showing them how to properly overcome objections. Every salesperson is going to encounter objections when they make sales calls and learning to overcome them is the solution for success.

The fourth requirement to increase sales with training is teaching your salespeople how to handle call reluctance. Once a salesperson masters this skill they are able to make more phone calls, more consistently and that leads to increased results.

The fifth key for effective sales training is showing them how to qualify their leads. Learning to properly qualify sales leads can save a lot of time and effort and allow your sales team to focus on the customers that are most likely to make a purchase.

The sixth and final tip for effective sales training is training your team on the importance of hearing the word “no”. When salespeople understand how important hearing “no” can be, they become excited about making calls and keeping track of the number of “no’s” they get in a day.

Properly utilizing these six tips for telephone sales training will facilitate increased sales and profits. Suitable education about making sales calls creates the distinction between achievement and disappointment, more than ever throughout hard economic times. If you do not have the necessary expertise to offer this training for your salespeople yourself, it is important that you obtain the help of a professional if you want your business and your sales team to succeed.

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