SEO Search Spider Defined

Just because a website is built, it does not mean humans will be able to find it easily. This is when search engines come in and do their job. The search engine has a spider, which gathers information from millions of sites by relevancy. The spider presents a formula and the search engine translates this through use of a certain algorithm.

The challenge is within the Search Engine and its Search Spider. It uses a mathematical formula with individual elements that works accordingly to a website’s value. We normally call it Page or Trust Rank. Best search results are determined by Search Engines. It puts in its first page result those websites that have established good search history and relevant results.

Major search engines require massive space to store data it collects from their own spiders. What it does is take a snap shot of an individual website, stores the information from that website and assimilate it into its own database. It then compares all other input from all other relevant websites.

Couple that with then retrieving those sites, ranking them in importance and relevance for a given search anytime a user like you wants to do a search and you begin to understand the complexity of the task. Since a Search Engine is only good as the results it produces for a search, you can see why some websites don’t even get stored in the data base.

The old commercial where as soon as a website went live on the internet, customers began finding it and flooding it with orders was pure fiction. This is not “Field Of Dreams,” where, “If you build it, they will come.” You have to establish your site as worthy to be included in the game. Having a website that a Search Engine Spider can easily index is the first part of how your website will be found when your potential customers are searching for what you have to offer. This is where SEO becomes important. The Search Engine Optimizer knows the elements and language the Search Spiders are looking for and knows how to present a website to be relevant.

Search Engines continually look for websites it can assimilate. Since it has its own Spiders, it’s more like scouts. Remember the Borg? It’s from the TV series Start Trek. The Search Spiders and Borg are quite the same in what they do. Through links, a Spider follows through and assimilates websites continually – similar to how a Borg looks for galaxy to assimilate.

With Search Engines and your website, you would want to be assimilated. You would want for the spider to inspect what your website has to offer. But if that doesnt happen, The Search Spider, has determined that your site has nothing unique to offer. Or it can also be that some relevant information have been blocked.

To use the Borg analogy, each scout had a defined mission, if a person was not part of that mission, a borg scout would ignore them. The same is true of the Search Spider, it too has a mission. You as a person can look at a website and see that it pertains to what is being searched for. But the Search Spider is not a human and it sees the same website through the eyes of a program and a mission. If a website does not adhere to the elements of that program and mission it is invisible to the search spider and will never rank well in search results.