Real Estate Postcard Marketing Tip: Practice High-Resolution Writing

Real estate investors usually consider multiple strategies in a single deal and multi-task several activities in one day. And there are moments, where everything becomes a blur.

And they can focus as long as they need to make them successful. But, when it comes to your copywriting, you don’t want it your mailing’s effort to be scattered on too many ideas.

The best direct-mail copy focuses on a single idea – at most two. And it tells you over and over again why this one benefit (maybe two) will catapult you to the place in life you’ve always dreamt you’d be.

And your postcard mailing for your real estate investment firm is no different. Sure, you may have drawn up a list of 10 or even more reasons why your customer may want to use your services. But don’t use every one of these in your mailing. Save them for a White Paper report or a free marketing update.

Once you picked the one you think is the most forceful benefit and appeals to your prospects the most, you must stick to it. You must be direct to the point when discussing the benefit and avoid integrating additional ones. Two ideas is the maximum.

Oh, sure, all of the others you’ve listed are good. But you need to select the best of the best. Then you do your best to ensure that your reader understands this single benefit is the key to their happiness.

You are not expected to come up with this kind of copy right away. The first few versions of your real estate direct mail will usually require several rewrites.

Think of your postcard mailing as a magnifying glass. It’s the vehicle that’s going to amplify and enlarge your business purpose to your readers. When you were a child, did you ever play with a magnifying glass to try to set a piece of paper on fire? Well, this is exactly what you’re trying to do with your mailing list right now.

With the magnifying glass of your mailing, set your list on fire. Motivate them with just one reason why they should call you. Give them one good reason why they need your services and need it now.

So if you want your real estate direct marketing copy to be an effective tool, make sure to include only one or two benefits. This way, your prospects will be able to focus more on the single benefits of your offer.