Mothers: How to Connect With this Profitable Market

So great is the boom in Internet retailing, that a Forrest Research survey estimated U.S. online sales would grow from $96 billion in 2003, to more than $200 billion by 2008. Who is out there, doing all that buying?

A considerable portion of that market is adult females, in particular young moms, part of the group of purchasers that quote an orientation for Online Shopping to avoid busy shops, buy cheaper, do a product comparison, and cut down on time spent outside the house to buy what they need.

In 2003, adult females between 18-34 year of age comprised 15% of World Wide Web users. Together, they were responsible for 24% of sales made from perfume and cosmetic sites, 20% of clothing purchases, and 22% of the total of luxury items and jewelry.

In total, 50% of all Web sales are done by a person in a family where the main breadwinner is in the 25-55 age bracket, and it is becoming more and more transparent that families have the largest influence on the combined yearly revenues by Internet shops, primarily in cases where the adult female in the family was organizing the purchasing of gifts, and individual particulars.

The survey conducted with possible buyers, concluded with statistics from the industry establishing that $1 spent on Online shopping for each $1.50 in retail outlets nearby the home, thus having an obvious impact on purchases in local outlets.