Improve Alexa Understanding

Depending on your viewpoint and which experts you tend to listen to, the ubiquitous Alexa ranking can have significance for anyone whose site is involved in online marketing. Alexa itself is owned by giant Amazon.com and is known as a provider of statistics in relation to website traffic. Many people use Google Page rank and Alexa ranking to determine how popular a site is and it is common for people to wonder how they could improve Alexa ranking to best effect.

To enable you to improve Alexa rank, you must know what it is all about. The company has a system of gathering information relating to the number of people who actually visit a website, thus potentially giving everyone an idea of that site’s popularity and importance. However, to enable the gathering of information, the visitor must have an Alexa toolbar installed on his or her computer. Even though there are many millions of these in existence, this is not an entirely representative element of the Internet world in general and the doubts of credibility are raised.

When people first become aware of Alexa, they want to know how they can be classified within the list of the top 100,000 websites in the world. This list, as composed by the company, shows a lot of information, graphs, visitor levels and a certain element of prestige is associated. Webmasters go out of their way to improve Alexa rank as they strive to get to this level.

Critics are particularly vocal about the Alexa toolbar related approach, as they say that many of the people involved in the process of search engine optimization are aware of the concept and have the toolbar installed. This, they say, skews the results and does not represent the world in general. Although there are certain things that you can do to improve Alexa, fundamentally you must be attracting traffic to score.

Draw people’s attention to the existence of Alexa by signing up with the company and then downloading a widget which you should display on your website. If you have a WordPress blog, there are plug-ins available which will enable you to do the same thing. Once you have downloaded the toolbar and installed it, either as an extension on Internet Explorer or Firefox, you will automatically start to improve Alexa ranking.

Try and persuade as many people as possible to visit your website to get involved and download the relevant toolbar or extension so that they can also improve Alexa rank. If you are in the field of SEO or Internet marketing you should be at a significant advantage to start off with. Go to Internet marketing sites and forums to advertise your URL, as when many like-minded individuals visit your site, it will build your return.

Go out of your way to provide great informative information on your website and you will find that your traffic will naturally increase. If you’re in the field of Internet marketing, a large part of this traffic will be Alexa enabled and you will have made considerable improvements in your ranking automatically.

There are a number of black hat and questionable techniques that you can use, including redirects and auto surfs, but these are not recommended. As some advertising networks put great emphasis on your results here when it comes to ad spend, you may be particularly motivated to improve Alexa positions, but do not do so at all costs. There are many other ways to improve your website’s visibility and position and they should all be viewed carefully. Consult experts who are in a position to tell you your best course of action. Look for dedicated forums, many of which are located within Internet marketing membership sites for access to this expert information.