Google Adsense: The Pros and Cons plus Click Fraud

You have that site on-line for quite a while, its generating a good number of hits every day and you’re thinking whether or not to use AdSense advertising on it to make it generate some form of income.

AdSense can also very well integrated with your website, it’s easily customizable in terms of colors, size and position which means you can experiment with it in any way you like to maximize your income.

It’s also a great program because you can have the same account advertising on all your pages. This is great for webmasters wit a lot of content because it means they don’t have to create many accounts unnecessarily.

The earning AdSense brings you are by no means constant. In fact, they’re not even close to that. Anything you do to your site could end up being a big mistake costing you a great deal of money. It’s that kind of pressure that has a negative impact on you.

You should try and make your site rank high in search engines. If you fail to do that you won’t have any visitors, and that of course means you won’t have any AdSense revenue. In a way this is nothing new, as any form of generating revenue on the Internet with advertising has such a drawback.

So there are the pros and cons of using the AdSense network for generating profits through advertising. Now the choice of whether or not these work for you is yours.

Click fraud

If you’re using AdWords or AdSense you must have heard about an emerging practice in the underworld of computing called “click fraud”. But what exactly is click fraud and how is it accomplished?

Some webmasters hire a lot of people in a poor country to click the links on your site. This means these people will actually sit all day and just click links so you can earn a fortune. They come from very poor countries like India, and they’re prepared to do so for just $0.50 an hour.

The people or webmasters who use other forms of getting clicks on their sites eventually get caught and their accounts banned on Google for “click fraud”. And don’t think this happens only in isolated instances. There is a great deal of illegal activity going on.

Google has a very strict policy regarding click fraud, and it has sued those employing such techniques in the past. But while the search engine giant tries its best to minimize the risk of click fraud there’s certainly room for a lot of improvement.

But to get the best out of adsense is to optimize your site for good search engine rankings. Build as many optimized pages as you can, then traffic and click will come once the pages start to rank high.

For All of your INCORPORATING needs contact Samuel Wierdlow Inc. (www.SamuelWierdlowInc.info)