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Get the Word Out About your Business: Use Promotional Apparel

by Kay Petronelli

It has been proven that people love to get free things. When you think of promotional materials that are used at a sporting event or other type of event you probably think of the basic hat, t-shirts, etc.

Promotional apparel is a very effective way in getting the word out about your business. Your company name is embossed on the apparel of your choice and everyone will see your business name worn by many people.

A t-shirt is one of the most inexpensive and trendy promotional items on the market today. They are considered inexpensive because a company can buy the shirts in bulk, therefore saving money, from places like Fruit of the Loom and Hanes and then imprint their logo or company name.

You can get away with paying only about $5.00 per shirt. However, if you order several shirts at once then you purchase price per unit will go down.

Another popular apparel choice used for business promotion is a hat. You can easily print your company’s name or logo on the front. This will get people to immediately notice your company name when they are looking at someone who is wearing the hat. Hats are an attractive item for anyone to wear and will draw attention to anyone. This is why it is a great choice as a promotional item. They are also relatively inexpensive to purchase. You can keep your costs below $5.00 per hat if you don’t choose something that is overly complicated.

Did you ever think to use kitchen items for promotional products? It is certainly a different market group that you will be catering to but items such as aprons, oven mitts and towels are used in every kitchen on a daily basis. An attractive piece of kitchen apparel will be used many times over until it is worn out. So think about purchasing attractive items and put your company name or product on them.

One of the last types of apparel that I’ll mention here is athletic apparel. People who exercise often will need athletic apparel and if you give it away to them for free they will be very happy. All you have to do is put your company logo on the apparel and they will be a walking advertisement for you. You can put your logo or company name on headbands and wristbands. These are relatively cheap and will cost less than $2.00 a piece.

All businesses should consider using promotional apparel for their marketing campaigns. Your organization will be recognized at many public places and events and, again, a company can’t go wrong with free advertising. For a small cost, your business or product name is being recognized throughout cities all over.

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