Email Marketing: Find Out How Your Business Will Benefit From Your Own Email Marketing Promotion

Out of the many tools available for getting the word out about your products and services, email marketing gets a great deal of attention. Should you add it to your arsenal?

Here are some criteria for you to consider.

1. Email is used by most of your prospects and customers.

If a sizable number of your prospects do not use email, you might want to find other methods of communicating with them. If, on the other hand, your target market already makes use of email nad is comfortable with it, email marketing may be an excellent choice for your business.

2. Your product is not an impulse decision.

While not a hard and fast rule, it should be noted that any product whose sales could be enhanced through educating the prospect is a good candidate for email marketing.

3. You have something to give away.

If you can offer a complimentary version product or service, email marketing will most definitely work for you. This is true for two reasons. First, the free offer encourages the prospect to overcome their reluctance to fill in their name and email address. Second, by giving them a free item, the prospect can take your company for a test drive with no risk.

Here’s a great tip: you can naturally and easily talk about elements of your free item in a number of sequential email messages. If you gave your prospect a free fifteen-page report, you can and should send out at least one email asking if they received the report, and another message summarizing the first section, and so on. Another options is to simply break up the report up and send it out it in bite-size chunks over the next seven, ten, or more days.Why would you do this? Believe it or not, some of the people who download your report will not read it, and for those that do, the content will be reinforced by repitition.

4. You have other products or services to offer.

If you have only one product or service to sell, you should correct that problem right away. Do you see why? You will have already invested a great deal of money and work to identify your target market and also encourage them to make a buying decision. Without a doubt, some of them will want more of what you have to offer. Still others will want everything you sell. The most effortless sales available are those to existing customers. The reason is simple: they want what you have for sale and they trust you to provide it.

If you are marketing an information product on how to begin selling on ebay, you may also choose to offer a workbook complete with checklists and other valuable information, a series of teleseminars, a personal coaching program, and perhaps a certification program.

Any type of business can make good use of email marketing.