Business Owners: Economic Stimulus Package

Today’s economy has many business owners wondering about what they should do for their business. They’re seeing their daily, weekly, and monthly gross income going down because consumers are no longer spending like they used to. People today are afraid of the future. Today’s news media has created a fear that people will be laid off and that they will be waiting in bread lines. While this is great, if you’re selling advertising on a news network it creates a problem for business owners.

Let’s first start with taking a look at what you’ve been doing for the last 12 to 24 months. How does your balance sheet look? Did you make a profit? Are you happy with the results you’ve been getting in your business? are your customers still buying the things they bought just 12 to 24 months ago? In today’s economy people just are not spending like they used to. Things that were necessities are now luxury items.

Getting creative in your business today is important. You’ve got to ask yourself what you should be selling and will you sell enough of it to make it profitable? the most creative business owners are now creating continuity programs also known as subscription services that allow them to better manage their business and more consistently get their cash flow.

Open up your personal checkbook. Look at what you have been spending your money on over the last 3 to 6 months consistently. Can you turn some of those monthly bills that everyone spends their money on into cash flow for your business? according to the National Retail Federation, we are committed to using today’s technology. More than 80% of us wouldn’t give up Internet access. Almost 2/3 wouldn’t cancel a cell phone, and more than 60% would never drop cable or satellite television.

This says a lot about how people spend their money and how we have raised our expectations over the last few years. Can you remember a time when you didn’t have a cell phone? what about cable or satellite? what else do you consistently spend your money on that would allow you to build your business during the recession, and continue to profit?

While people today do have a fear of recession and of losing their job, the smart business owner has changed the products they sell, How they sell them, and even where they sell. For example: a dry cleaner may choose to sell $200 worth of dry cleaning services for $50 using a coupon book. This generates income, and insurers that their customers will not go to a cheaper competitor.

With the stock market being down, people who have consistently spend their money at high end restaurants are choosing to eat at other establishments. someone who would typically spend $200 on a night out, is now spending $75-$100. People who would typically spend $50-$100 are now spending less and then there are those who simply are no longer going out to eat.

In today’s economy to sensual that your business is selling what people are buying. This allows you to be consistent in your cash flow and to also continue to be financially stable.