Back in the old days, hopeful writers daydreamed about publishing their own book, becoming a bestselling author, and getting a real big book advance when it came time for their next best seller. But that’s the old publishing model.
Now you can build your own publishing empire since the birth of digital printing and self-publishing businesses. In fact that has changed the whole playing field. Now you don’t need the “big boys” to establish yourself as a credible expert or profitable author. Even non-writers are getting in on the action!
If you know how to solve the problems of people in your marketplace and can write simple articles explaining how to do just that, then you have the serious makings of an information publishing mogul! Here’s how to do it step by step.
I’ve created this basic article information publishing outline based on cost to your prospects. For example, the first product that you publish can be offered free to the client to introduce them to your information. Later you can offer this same client more products — and as they follow this infoproduct outline, the cost of each product increases and your profits grow. Best of all — all of these items can be created with articles that you have sitting on your computer’s hard drive!
Product 1 – Write an ezine or newsletter.
Offer a simple one page electronic newsletter on a weekly or bi-weekly basis and center it around information in your niche. This is important to get right, because subscribers will probably decide whether or not they will want to buy from you based on the quality of the information you provide in this newsletter.
Product 2 – Write a book
It may surprise you that a print book lies this early in the publishing outline, but the truth is that most people aren’t making fortunes writing books. Sure — maybe the Twilight and Harry Potter authors are, but they are exceptions. Traditional books should be used more as marketing tools, especially for folks like us who are in the information business. Think of it as a high-class calling card which adds more credibility to you and your business.
Product 3 – Write an ebook or ecourse
Writing an ebook comes next in our info-publishing pyramid, because you can charge more for the information – than you can a traditional book.
Product 4 – Home Study Course
Again you are taking articles, ebook chapters, audios, and video articles and compiling them into a step by step and easy to follow system for your prospects. This is the natural next step for people who have bought from you before, and they are usually ready to learn everything you’ve got at this point. The great thing about this is that you can design your home study system using content that you already have plus any other bonuses or offers you may want to add from JV partners or affiliates.
Product 5 – Create A Membership Program
All membership sites or programs are created with the first essential ingredient – content a.k.a. articles. You are simple delivering spoon-fed doses and holding members hands as they move through your program. I use this model in my article marketing training program – Articology. It’s a great way to learn and a great way to build a community of “fans” who are interested in learning all that you deliver to them.
Product 6 – Live Workshops
Who doesn’t love live events? You get to hear and absorb massive amounts of information in a live setting where you can ask questions and understand the material. This is what many of your devoted customers and clients will want from you. More one on one connection with you. Again – all you are doing is taking your existing content and delivering it a more hands-on way. One that you can charge a great deal of money for.
*Optional Service – Coaching Programs
Based on content you already have, you can design a curriculum based coaching program teaching clients how to do what you do or be what you are. These are usually very specialized programs with a lot of access to you personally as the coach, so you can charge premium prices for them.
As a back-end product, you have the option of selling a hard copy of that curriculum once you no longer provide coaching around that particular topic in your marketplace.
While you may not be able to complete all of these products overnight, you can absolutely get started creating your first product if you have at least 5 articles on tap.
**Remember that all of these products can be created from articles that you have already written and even published – cool huh!
For All of your INCORPORATING needs contact Samuel Wierdlow Inc. (www.SamuelWierdlowInc.info)
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