How The Art Of Pre-Selling Converts Sales Like Crazy

Pre-selling is the often overlooked art of persuading your customers that your product is exactly what they want, need or desire and they would really lose out if they didn’t purchase it. The idea is to do this without actually “selling” “the mentioned product.

One aspect of pre-selling is actually selling yourself before you sell your product. By doing this, you help your customer feel good about you and become emotionally bonded with you on some level.

Pre-selling is also the art of building up anticipation. If a friend told you his sales have increased 300% by “some new internet marketing strategy” but never told you what that strategy was you’d be begging to find out what it is? You’d really be chomping at the bit if you had an internet business and were looking to increase your sales too, right?

Mention any benefit that gets your prospects attention without revealing the solution is a great way to control your prospects next action. Once you roll out the solution they will grab it without hesitation.

This process is not just about revealing you product a little bit at a time. You can reveal an entire e-book or video series to gain loyalty and trust between your prospects as well.

Including a snippet or two from the e-book and a explaining many of the benefits the full version would provide is also a great way to build anticipation and increase sales.

The bottom line, it’s about building up the value of your product or service before you ask for the sale. When you do ask for the sale, make sure you’re helping people solve their problems and you’ll be in business for many years to come.