I’m baffled every time I see the old marketing techniques of chiropractors that were once learned from previous consultants. How is it they settle for the same old protocol and for the same old results time and time again? We all know that the economy is practically in the toilet, and that people aren’t responding to the same marketing tricks anymore.
I’m reminded of a quote by Eric Hoffer when he says, “In times of change, the learners will inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists!” What he’s saying is that adaptability is essential in times like these. If you continued to resist the current trends, you and your chiropractic practice will become a broke dinosaur.
Fast forward now to the Web 2.0 phenomenon that is sweeping the globe at the present time. Whenever you hear the term Web 2.0, it simply refers to social media and sharing sites like Myspace, YouTube, Facebook, Squidoo, Digg, and truckloads of others. Web 2.0 has literally transformed the way people think and communicate online in the past three years. A global shift in attracting massive amounts of new business and patients has occurred as well.
How do I know this is the case? I’ve experienced the magic of Web 2.0 in my own practice as a chiropractor and entrepreneur. I’ve successfully utilized Web 2.0 to attract 10-20 new patients to my practice each month, along with residual sources of income. As I’ve achieved these successes, I’ve watched my competitors fail again and again. This has inspired me to take my expertise and successful tactics out into the world to teach others how to harness the incredible power of Web 2.0. Chiropractic models for acquiring new patients will never be the same.
Now, I’m beginning to see other generic, watered down versions of my game-changing marketing techniques being taught by people that are self-deemed gurus with NO results. This is dangerous, as many impressionable students and desperate DC’s may roll the dice then become deeply distraught with the mediocre results they continue to experience. Don’t be fooled with sub-par consulting from practice management companies that don’t specialize in social media, regardless of what they tell you. That’s like going to a gynecologist for a brain tumor…. make sense?
I make no qualms about it, I am the first and only Web 2.0 chiropractic marketing expert, and my expertise has already changed the lives of thousands of young professionals. These professionals have experienced first-hand the great life transformation that takes place when your time and finances grow and are free to be used at your disposal. Isn’t it time to take time for your life, and achieve your financial dreams? I have had the great honor of being their mentor on this journey to making more with less effort. Stop working 40 hours a week, and say hello to your newer, richer life.
Here’s a trick that you can take advantage of to start getting more attention to your business today. When branding yourself on a Web 2.0 site, tell your personal story in about 6 paragraphs at least. Share the journey of your life and your business, and don’t make it too much of a sales pitch. When people can see and get involved emotionally in your story, they’re more likely to feel like they know you and want to give you their business. Why do you want to help people? What gives your business the human touch?
Make sure you have 3 blogs already going before you start your profile, so people have an automatic reference point. You’re sure to find these little tips helpful, and there are plenty more where that came from that I’d love to share with you. My 30 video training series is going to get you on the fast track to marketing success on Web 2.0. Soon enough you’ll be pulling-in multiple income streams with total ease. And this is all just the beginning!
For All of your INCORPORATING needs contact Samuel Wierdlow Inc. (www.SamuelWierdlowInc.info)
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